AEM Content Management & Multimarket Optimization

Delivering scalable, localized digital experiences for a global oral care brand

Multimarket content management, product page development, PIM-driven data management and SEO optimization in Adobe Experience Manager — ensuring consistent, engaging and regionally relevant experiences across global markets.

Live Website

Context

Colgate needed consistent, localized product pages across multiple markets, built on AEM integrated with PIM.

This project focused on the creation and optimization of Colgate's product pages across multiple markets using Adobe Experience Manager (AEM) integrated with Product Information Management (PIM). The primary objective was to deliver consistent, informative, and localized content that offers a seamless user experience for customers worldwide.

Gallery

1 / 4

Outcome

By leveraging AEM PIM and its full capabilities, this project successfully delivered a scalable and efficient solution for managing Colgate's diverse product portfolio online — ensuring both content integrity and a smooth, engaging experience for users across regions.

Implemented AEM PIM for centralized product data management and streamlined content updates across locales
Created templates ensuring visual and structural consistency across all product pages, supporting Colgate's global brand identity
Delivered on-page SEO enhancements, improving organic visibility across markets
Leveraged Colgate’s proprietary tools, including PISTOL for meta tag configuration and ARC for redirect file management, ensuring accurate SEO implementation and seamless URL maintenance across regional websites